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Customer case: Totême

The lifestyle brand Totême was started in New York in 2014 by Elin Kling and Karl Lindman. Nowadays, the brand is well known for its ready-to-wear collections, shoes and accessories. In 2019, Totême opened its first flagship store on Biblioteksgatan 5 in Stockholm. Today, they have two stores and an e-commerce and together with Avisera, Totême has developed a well-crafted packaging concept for both store and web shop.

Totême’s concept is exclusive, durable, unique and contains details such as paper that is both colored and printed to achieve the deepest possible blacks, dramatic embossments, Japanese bottom folds and handles in ” Double herringbone twill ”. Nothing is left to chance and each part is essential to create an impressive whole.

Paper bag
Flat ribbons

Paper bags

Paper bags made of black dyed paper which also is printed with black ink, for the deepest possible blackness. The white logo is printed with silkscreen printing technique and the handles are flat, woven ribbons that are elegantly glued to the top of the bag. The bags are equipped with so-called “Japanese bottom crease” to get a stable bag and avoid the classic creasing marks that otherwise occur on one side of the paper bag.

The sizes of the paper bags are carefully adapted so that they can be placed perfectly in the black e-commerce boxes for each online order.

Eco labels
Both bags are made of paper from sustainable forestry and are climate compensated with ÅterBära – 100% climate neutral bags.

Reciept pocket
Envelope
Sticker

Packaging and details

Non woven envelope
When you shop at Totême, you get your clothes beautifully wrapped in specially made non-woven clothing envelopes. The Non-woven pockets close with the help of black push buttons and are produced in different sizes, also adapted to both the paper bags and e-commerce boxes.

Receipt pockets
To perfectly match the carrier bags, we have produced receipt pockets in the same material and design as Totême’s paper bags.

Labels
Totême has different labels for different occasions. All labels are made of uncoated paper and with details such as embossing.

Eco labels
The receipt pockets are made of paper from sustainable forestry and both them and the envelopes are climate compensated with ÅterBära – 100%  climate neutral.

All-black e-commerce boxes with sealing label
E-commerce box with paper bag placed inside

E-commerce boxes

Totême has three formats of e-commerce boxes in black corrugated cardboard, adapted to their paper bags. In each online order, the clothes are packed just like in a store, in a Non-woven envelope and then placed in a paper bag, which is then placed in the corrugated box.

The boxes are closed with a white label with an embossed logo.

Eco labels
The boxes are climate compensated with ÅterBära – 100%  climate neutral.

AVISERA CUSTOMIZED

We’ll customize your packaging

Förpackningsexpert

Din alldeles egen wrap artist hjälper dig att göra vision till verklighet. Få konsultation, inspiration och ta del av massor av förpackningskunskap. Din personliga account manager guidar dig genom hela processen.

Oändligt produktsortiment

Vi har ett enormt materialbibliotek och urval av förpackningar, påsar och trycksaker. Vi hjälper dig att sourca, tillverka och trycka i princip vad som helst – try us!

Obegränsade referensprover

Vi skickar gärna produktprover och kan också hjälpa dig att ta fram en prototyp på din förpackning eller påse innan din produktion.

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