The material guide

Read all about the different types of materials we use when making our products.

Bio-degradable plastic

We do not offer degradable plastic. Despite the fact that degradable plastic contains an additive that “programs” the bag to break down after about 2 to 5 years, there is a risk that microplastics will remain in nature and therefore Avisera removed the material from the range on November 30, 2018.

The category “Degradable plastics” also includes degradable plastics from corn starch and seashells, which are also broken down into plastic particles that risk ending up in nature.


Cardboard is paper with a higher grammage/basis weight and is a thick and stiffer packaging material. Cardboard, unlike corrugated cardboard, don’t have a wavy intermediate layer and is for example used when making gift boxes. The material can be printed, foiled, laminated and adapted almost anyway you wish.

Corrugated cardboard

Corrugated cardboard is a material that for example moving boxes or e-commerce boxes are made from. Corrugated cardboard is a packaging material with an outer layer made of paper with one or more wavy intermediate layers, called fluting. If you want a glossy or matte surface, a coated paper is placed onto the top layer, which then gets printed.


Cotton is a natural fibre textile that’s used for reusable bags and dust bags. Cotton tote bags are sustainable from a reusable perspective; the fact that the material can be washed and is very durable increases the chance of actually keeping and using the product many times over a long period of time. We offer Fairtrade licensed, organic, OEKO-Tex certified or regular cotton.

Organic cotton

A cotton cultivation is classified as organic when it has been free from chemical pesticides and stressful fertilizers for at least three years. Production is as energy efficient as possible, and is done with groundwater. Apart from the fact that organic cotton has less impact on the environment, the cotton generally also holds higher quality than conventionally grown cotton.

Fairtrade-certified cotton products

We are a Fairtrade licensed company and this means that we are licensed to use Fairtrade’s certification mark. We commit to only trading Fairtrade cotton products from a commerce chain certified by Flocert, an independent international certification body responsible for inspections and certification of producer organizations and exporters/importers.

When choosing Fairtrade-certified cotton, producers who grow the cotton are given the opportunity to improve their finances and their working conditions. Part of the income from Fairtrade-certified cotton invests growers in projects for social, economic and environmental development. The Fairtrade criteria are aimed at creating conditions for sustainable development at the local level and protecting the environment where Fairtrade-certified cotton is grown.

Faux leather

Artificial leather or faux PU is available in a variety of colors, textures, and thickness variations and is often used as an option for handles, for lining packaging or for making makeup bags, for example.

Faux suede

Artificial suede or faux suede is available in a variety of colors, textures, and thickness variations and is often used as an option for handles, watch pouches to make makeup bags, for example.

FSC certified paper

All our paper bags are FSC certified as standard and at no extra cost. FSC is an independent international member organization that works toward sustainable forestry and safe and sound working conditions for those who work in the forest.

The FSC certification means that our customers receive packaging solutions with a guarantee that the products are produced according to the market’s most far-reaching social and environmental requirements.


Juco is the sustainable love child created from the mixing of jute and cotton. The texture of Juco is smoother and more cotton-like than jute, and what is positive from the standpoint of sustainability is that it requires less water consumption than a product made of 100% cotton.


Jute is a woven textile material that is made from the stalk of the Malva or Mallow plant, which is grown in Asia. Jute is a natural fiber that is primarily seen as a more sustainable alternative to cotton, since jute can be produced without the need for pesticides and the process requires lower resources in terms of both water and energy. In the production of jute, the entire stalk of the Malva plant is used and an optimal amount of material is obtained per plant, reducing waste.

The material is very durable, 100% recyclable and is often used for burlap and reusable shopping bags.

OEKO-TEX® certified textile

OEKO-TEX® is an eco-label for cotton bags and non-woven bags.

PP Non woven

PP non woven is a plastic-based, smooth textile that is mainly used to make reusable bags. The material is very durable, cost-effective and has a long life. One advantage of PP non woven bags is that they have a much more energy-efficient production and generate lower carbon dioxide emissions than, for example, cotton bags.

PP Woven

PP, or Polypropen woven is a plastic-based, woven fabric best known for its use in blue IKEA bags. The material is very durable and has a long life. One advantage of PP woven bags is that they have a much more energy-efficient production and generate lower carbon dioxide emissions than, for example, cotton bags.

Recycled paper

Recycled paper and cardboard is available as a sustainable choice for many of our bags and packaging in paper. Because paper waste is mixed, the color and texture of the recycled paper can be perceived differently from one production to the other, which also usually gives that natural feeling that many appreciate.

Recycled plastic

Recycled plastic, so-called Re-LDPE/HDPE, is available as an environmental choice for our plastic bags and poly mailer bags. A plastic bag made of 40-80% recycled material has the same quality and properties as a standard plastic bag. The material can differ slightly in color and structure and can be perceived as less smooth than new plastic.