Build a brand beyond your logo

More than just a logo – it’s about the feeling

Printed products are an extension of your brand. It shows in the choice of product, quality, colors, and overall impression. When done thoughtfully, it becomes more than just a product – it turns into an experience the recipient associates with your company.

In fact, more than half of recipients keep a branded product for over a year. That’s why it’s important to choose something that not only reflects your brand but also serves a purpose in the recipient’s everyday life.

Think from the target audience’s perspective

The key to stronger branding is simple: put your audience first. Ask yourself:

• What do they use every day?

• What do they want to show off?

• What feeling should your brand convey when they do it?

• How can we stand out from other brands?

One tip is to invest in products that won’t just end up in a drawer – but things that are visible and used. A reusable bag, a premium mug, a hoodie, or a stylish notebook with subtle branding can create hundreds of impressions over its lifetime.

Examples of trendy and creative branding products:

• Domino sets, playing cards, or chess games in the brand’s colors – playful yet exclusive.

• Designed popcorn boxes or limited-edition packaging that makes everyday products Instagram-friendly.

• Luxury sports and leisure accessories such as branded tennis balls, swim rings, or picnic kits.

• Creative collaborations with food & beverage – coffee in branded mugs, ice cream in unique packaging, or a branded food truck.

• Premium mugs and water bottles that are visible in every meeting and every office.

• Hoodies, caps, and notebooks with subtle branding that are used daily and create long-lasting exposure.