Case: Mockberg

Where every detail reflects the brand

Mockberg is a Swedish jewelry and watch brand, founded in 2015 by siblings Elvira and Daniel Eriksson. Rooted in the Scandinavian design tradition, they create timeless, sustainable pieces where clean lines, natural tones, and carefully chosen materials define every collection.

For Mockberg, the experience doesn’t end with the product. It extends to the box, the ribbon around it, and the shopping bag carried through the city.

Our assignment

Avisera was tasked with developing a cohesive concept for packaging and merchandise — solutions that would echo Mockberg’s design language and enhance the brand’s premium feel.

The goal was clear: refined, sustainable, and meticulously detailed.

The collaboration

The partnership has been defined by close dialogue, where creativity and production go hand in hand. As Mockberg describes it:

“No matter what we bring – small ideas, half-finished sketches, or spontaneous concepts – we are always met with an engaged and solution-oriented team. Avisera takes our ideas and doesn’t just improve them, but often makes them far better than we could have imagined ourselves.”

– Wilma Ericsson, Partnership & PR manager, Mockberg

For us, it’s never just about delivering to the brief – it’s about collaborating, refining, and ensuring that every detail lives up to the same standard as the product it represents.

The result

Through carefully selected materials, muted tones, and subtle print details, a cohesive visual identity has been created across boxes, paper bags, and merchandise. The result strengthens the brand’s identity and delivers a consistent experience – from the very first impression to every use thereafter.

When creative vision, clear direction, and meticulous production come together, the outcome is more than functional solutions – it’s a true reflection of the brand.

When asked if Mockberg would recommend Avisera, the answer is clear:

“If anyone asks us whether we’d recommend Avisera, the answer is simple: absolutely. Their customer care, creativity, and service make them a partner we truly trust”.

– Wilma Ericsson, Partnership & PR manager, Mockberg

Together, we developed:

• Tailored packaging – with an exclusive finish and smart design that elevates the unboxing experience
• Printed drawstring and paper bags – reusable dust bags and paper bags that reinforce the brand in an effortless, natural way
• Caps and coffee mugs – merchandise that is both functional and appreciated by customers and employees, with clean design and quality materials
• Printed materials and labels – aligned with Mockberg’s visual identity to create a cohesive, thoughtful experience

All paper products are made from sustainably sourced materials.