NPA – Reduce your packaging fees with circular design

About NPA and what it means for you

NPA stands for Näringslivets producentansvar and is a producer responsibility organization that helps businesses meet their packaging compliance obligations in Sweden.

Following the regulatory change in 2024, producers are now responsible for financing the collection and recycling of packaging waste—by joining an approved producer responsibility organization (PRO) like NPA.

When does this apply?

The new model took effect on January 1, 2024, and stricter requirements and gradually increasing fees will be introduced until 2027.

Which businesses are affected?

Alla företag som sätter förpackningar på den svenska marknaden omfattas av reglerna – oavsett storlek, bransch eller försäljningskanal. Det gäller till exempel:

• All companies placing packaging on the Swedish market are covered by the new rules—regardless of size, industry, or sales channel. This includes, for example:

• E-commerce businesses selling to Swedish consumers, regardless of country of origin

• Retailers and wholesalers

• Companies in beauty, food, beverage, home goods, and fashion—both online and in-store

• Distributors and logistics providers that introduce packaged goods to the market

• Private label suppliers using their own packaging

• Producers of secondary and transport packaging, such as boxes, mailers, or bag

• Importers bringing pre-packaged goods into Sweden

• Manufacturers who produce goods and package them for sale

• Brand owners who have products made and label them with their brand

In short: if your business ensures that a packaged product reaches the Swedish market—you are responsible.

How packaging design affects your costs

Packaging fees are based on:

• Material type – e.g., plastic, paper, or metal
• Recyclability – the easier it is to recycle, the lower the fee
• Design features – such as heavy printing, metallic foil, plastic windows, or laminates, which increase the cost

Smart design choices that lower your fees

• Use mono-materials (e.g., only paper or only plastic)

• Choose water-soluble adhesives and mineral oil-free inks

• Avoid laminates, foils, and plastic windows

• Keep print areas below 60% of the packaging surface

• Avoid black plastic, which can’t be optically sorted

• Use recycled materials where possible

We’ll help you navigate the packaging maze

At Avisera, sustainability is more than a buzzword—it’s built into how we design, produce, and collaborate. With deep expertise in design, materials, and regulations, we help you create smart, attractive, and circular packaging solutions that make a difference—for both the environment and your bottom line.

We guide you through current directives, like NPA’s updated fee structure, and make sure your packaging is future-ready.