Get ahead of PPWR before the new requirements take effect

Are you ready for PPWR? We help you understand which requirements affect your packaging and what steps may be needed moving forward. Through analysis, documentation, and practical guidance, we help you create structure and clarity ahead of the new regulations coming into force on August 12, 2026.

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What is PPWR?

PPWR (Packaging and Packaging Waste Regulation) is the EU’s new regulation for packaging and packaging waste. The regulation introduces requirements related to documentation, labeling, recyclability, and producer responsibility for packaging within the EU.

From August 12, 2026, producer responsibility rules will change, meaning many brand owners will have greater responsibility for the packaging they place on the market. For many companies, this will involve increased requirements for documentation, reporting, and traceability.

FROM UNCERTAINTY TO STRUCTURE

How we help you manage PPWR requirements

Start before PPWR becomes a problem. Avisera helps you create structure in a complex regulatory landscape. Companies without the right documentation or processes in place may risk fines, product recalls, or restrictions on selling packaging within the EU.

Through Avisera’s services, we help simplify the work around documentation, producer responsibility, and reporting — giving you a clearer path toward meeting the new PPWR requirements with confidence.

PLAN 1

PPWR Consultation

Identify potential risks before the requirements take effect. We carry out a detailed review of your existing packaging based on PPWR requirements to help ensure compliance and identify opportunities for improvement.

Through consultation, documentation, and practical guidance, we help you create structure and confidence ahead of the new regulations.

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PLAN 2

PPWR Reporting

Reduce the administrative workload. We help manage your reporting to NPA by handling packaging data and reporting in line with producer responsibility requirements.

Through practical support and ongoing guidance, we help reduce internal workload and give you better control over your reporting process.

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HOW IT WORKS

Our PPWR process

1. Fill out interest form

Fill in the interest form and describe your packaging and what support you need.

2. Send documentation

We provide a specification of the information required regarding packaging, materials, and areas of use.

3. Consultation & analysis

We begin with a consultation where we analyze your packaging and identify how you can meet the requirements.

4. Result & guidance

You receive a completed review together with supporting documents and templates for continued compliance work.

5. Ongoing reporting

For assistance with ongoing reporting and support, agreements can be signed with Avisera and NPA.

PPWR affects your business — take the next step.

Tell us briefly about your packaging and the challenges you’re facing, and we’ll help identify which requirements and areas may be relevant to your business. No commitment — just a first step toward PPWR compliance.

SUBMIT A PPWR REQUEST

FAQ

What is PPWR?

PPWR stands for Packaging and Packaging Waste Regulation and is the EU’s new regulation for packaging and packaging waste. Its purpose is to reduce packaging waste and introduce stricter requirements regarding recyclability, reduced material usage, and the use of recycled content.

When does PPWR come into effect?

PPWR starts applying from 12 August 2026. Additional requirements will then be introduced gradually over the coming years, including rules regarding labelling, recycled content, and recyclability.

What changes with PPWR?

One major change is that companies using custom-branded packaging will, to a greater extent, become the legal producer under the regulation. This means increased responsibility for documentation, reporting, and compliance.

What does producer responsibility mean under PPWR?

The producer has full legal and financial responsibility for the packaging throughout its lifecycle. Requirements include recyclability, reporting, technical documentation, EU declaration of conformity, and packaging labelling.

What is considered packaging?

Under PPWR, products used to contain, protect, handle, deliver, or present goods are considered packaging. This includes e-commerce packaging, product boxes, takeaway packaging, labels, and tissue paper. Products such as toiletry bags or dust bags may also be considered packaging if they contain other products at the point of sale.

Will packaging need to be labelled under PPWR?

Yes. PPWR introduces new packaging labelling requirements. Packaging must, for example, be traceable through article or type numbers linked to the correct technical documentation and EU declaration of conformity. From 2028, new harmonised recycling symbols across the EU will also be introduced.

What is technical documentation?

Producers must be able to demonstrate that their packaging complies with relevant PPWR requirements. Each packaging item therefore needs technical documentation describing how the packaging meets applicable requirements and how it has been designed.

What is an EU Declaration of Conformity?

The EU Declaration of Conformity is a document in which the producer confirms that the packaging complies with EU legislation. The declaration must be linked to the same type number used on the packaging and in the technical documentation.

How does Avisera help companies with PPWR?

Avisera offers PPWR consultations where we analyse existing packaging based on current PPWR requirements. We review your packaging, identify relevant areas to address, and provide templates and supporting material for technical documentation and EU declarations of conformity. We also offer support with reporting packaging volumes to NPA in Sweden and help convert packaging into reportable material categories for NPA reporting.