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Packaging for Real Estate Agents

For real estate agencies, it’s not just about selling properties – it’s about creating a complete buying experience. Every step in the customer journey, from the first viewing to the final signing, is an opportunity to strengthen relationships and build your brand. Read more about what the real estate agency Agency By A has to say about its collaboration with Avisera.

Packaging that enhances the experience – in every property deal

For Agency by A, a real estate firm based in Gothenburg, every property transaction is more than a deal. It’s an experience that should feel personal, tasteful, and memorable. And in that journey, packaging plays a key role.

The Challenge

Agency by A wanted the entire customer journey – from the first impression to the contract signing – to reflect their values and feel joyful, effortless, and inspiring, while still remaining refined and tasteful.

With this as a starting point, they wanted to package their contracts and welcome materials in a way that makes every interaction feel more personal and professional.

The Solution

A cohesive packaging concept was developed for Agency by A, tailored to their customer journey.

Paper bags, a contract box, and a listing folder create structure throughout the home-buying process, complemented by branded merchandise and business cards in a consistent visual expression.

The Result

Agency by A now has materials that are actively used throughout their daily operations – from the first meeting to contract signing.

This creates a more refined customer experience, strengthens their position as a premium brand, and ensures the brand remains top of mind even after the deal is completed.


Why Packaging Matters for Real Estate Firms

Buying or selling a home is all about the details – especially how the client feels. Receiving your contract in a beautifully designed box instead of loose sheets in a plastic sleeve changes the entire experience. It signals care, professionalism, and the sense that the client truly matters.

For the agency, the benefits are clear:

  • A stronger brand experience – packaging that reflects quality and positioning
  • Increased customer satisfaction – by turning formal moments into meaningful experiences
  • Market differentiation – where details make a lasting impression
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Contact us
hello@avisera.se
08-506 250 00
Guides
10 Mar 2026

How to build a brand in regulated industries

How brands in regulated industries can use packaging and printed merchandise to build a clear and distinctive identity – even when marketing must operate within strict frameworks.

Read full article →
Cases
18 Feb 2026

Case: Mockberg

Clean lines, carefully selected materials, and a balanced color palette define Mockberg. The same level of precision has characterized the work with their packaging and merchandise.

Read full article →
Guides
6 Feb 2026

Packaging Plan: February

Packaging Plan: Summer merch starts in February & planning for Chinese New Year

Read full article →

How to build a brand in regulated industries

For companies operating in regulated industries – such as nicotine, tobacco, and alcohol – legislation is a natural part of everyday business. Strict rules govern how products can be presented, and marketing must stay within clearly defined boundaries. This means that every design decision is made within a set of limitations.

But limitations don’t have to lead to anonymity. On the contrary, they can create focus – encouraging brands to work more creatively with identity, form, and experience to build a brand that extends beyond the product itself.

In this article, we take a closer look at how brands in regulated industries can use packaging and printed merchandise to build a clear and distinctive identity – even when marketing must operate within strict frameworks.

This article discusses packaging from a design and branding perspective. It does not replace legal review, and every brand must ensure that their solutions comply with applicable regulations.

Playing cards, reusable bags, and Advent calendars for snus brands.

Packaging & merch rules for nicotine brands

Regulations for nicotine products differentiate between types of packaging.

Primary packaging – the packaging that directly contains the product, such as a snus can or tin – is subject to the strictest rules. This includes mandatory health warnings, standardized warning text, correct placement, and other product information, all of which must comply with legal guidelines.

Secondary packaging, such as cartons, sleeves, or multipacks, can also fall under regulations if sold together with the product in stores. In these cases, the outer packaging must not circumvent the rules – for example, by hiding warnings or acting as an alternative visual representation of the product.

Gift or promotional packaging is assessed based on its use. If sold with the product, the same principles generally apply. Empty gift bags or separate tote bags typically do not fall under the same requirements.

Merchandise featuring a nicotine brand’s logo can, in some cases, be considered indirect marketing. Therefore, such products must be designed and distributed in compliance with existing regulations for advertising and marketing of nicotine products.

How nicotine brands can build identity through packaging and merch

Operating within strict regulations doesn’t mean opportunities disappear – but adaptation is key. When marketing is heavily restricted, it becomes even more important to work strategically with everything surrounding the brand. In recent years, several international nicotine brands have increasingly focused on merchandise, community products, and lifestyle-inspired collaborations.

Within legal boundaries, there is still room to develop:

Brand equity tied to lifestyle, not just the product

Rather than focusing solely on the nicotine product itself, many brands explore alternative ways to strengthen their identity. Branded merchandise – clothing, accessories, and promotional items featuring the brand’s visual language – is one effective approach.

Through merchandise and considered packaging design, companies can communicate style, values, and design across multiple touchpoints beyond the product. This builds recognition and strengthens relationships with the brand outside traditional packaging.

In this way, brand-building shifts from the product to a broader visual identity. Packaging and merchandise become essential tools for long-term brand positioning – especially in regulated industries where traditional marketing is limited.

At the same time, it’s important to remember that merchandise promoting nicotine products may be subject to the same rules as other forms of advertising.

Advent calendar & reusable bag with printed handles.
Image rights for images 2 and 3: LOOP Nicotine Pouches.

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Labeling rules & regulations

The rules for labeling and presenting tobacco products are governed by both national legislation and EU regulations, primarily the EU Tobacco Products Directive (2014/40/EU).

The directive sets requirements for health warnings, labeling, and how tobacco products may be displayed on packaging.

For a more detailed overview of current regulations, please refer to guidance from the relevant authorities and the European Commission.

Sources: https://health.ec.europa.eu/tobacco/product-regulation/health-warnings_en

https://www.folkhalsomyndigheten.se/regler-och-tillsyn/tobak-och-nikotinprodukter-regler-for-tillverkning-handel-och-hantering/tobaksvaror-sa-foljer-du-reglerna/

Contact us
hello@avisera.se
08-506 250 00
Cases
13 Oct 2025

Case: Florea Seeds

Helhetskoncept med emballage, förpackningar, adventskalendrar och trycksaker till Florea

Read full article →
Products
16 Jun 2025

How world-leading brands work with brand activations

Detta gör varumärken i en tid där människors uppmärksamhet är hårdvaluta och traditionell reklam ofta scrollas förbi.

Read full article →
About Avisera
20 Feb 2024

Working with us – from idea to delivery

How we are working together with our customers

Read full article →

Packaging Plan 2026

To help you stay ahead and streamline your packaging and merchandise projects, we’ve created this Packaging Plan as your go-to guide for the year. It provides a clear overview of key dates, production lead times, and seasonal milestones – everything you need to ensure your products are ready when you need them.

Download the Packaging Plan and add this year’s most important deadlines directly to your calendar.

Glossary & key terms for the Packaging Plan

Plan for the year’s deadlines & key dates
Download Packaging Plan
Packaging Plan as a PDF
Click to download

January

Start the year strong: Plan ahead

January is the perfect time to look ahead and set your packaging and merchandise strategy for the year. Planning early helps ensure consistent inventory levels, smoother production timelines, and on-time delivery for key moments throughout the year. By forecasting your needs now, you can avoid last-minute rushes, reduce costs, and stay ahead of long lead times.

February

1. A heads-up on factory closures

February is shaped by Chinese New Year (CNY), one of the most important holidays in the global manufacturing calendar. During this period, many factories close for 3–4 weeks, and production is paused entirely. Even after reopening, ramp-up times can affect capacity and extend lead times. By planning projects well ahead of CNY, you can secure production slots, avoid delays, and ensure smooth timelines and on-time deliveries for the rest of the year.

CNY 2026: Week 8–10, February 17 to March 3
CNY 2027: Week 5–6, February 6 to February 20

2. Summer Merch planning starts now

February is the time to kick off your Summer merchandise planning. Early planning gives you the flexibility to adjust designs or quantities on slippers, t-shirts, hats and sunglasses without compromising your launch schedule.

Project start February, w.6
Order deadline February, w.9
Production & shipping 8 weeks
Delivery estimate April, w.16 2026

March

Stay ahead: Review, adjust, and prepare

March is a great month to review your ongoing packaging and merchandise projects, ensure inventory levels are on track, and make any adjustments before the next seasonal push.

April

Final call for Advent Calendars

With spring approaching and summer merch arriving, April is your last chance to order this year’s Advent Calendars with shorter production times. Choose a lid-and-base, drawer, or corrugated box to stay on schedule and have time for packing and launch planning.

Project start April, w.16
Order deadline May, w.19
Production & shipping 12 weeks incl. White sample
Delivery estimate July, w.31 2026

May

Plan Christmas Packaging before the vacay

Starting your planning now ensures your Christmas packaging (paper bags, gift bags, ribbons, and gift boxes) will be delivered in October, before Black Friday and the peak holiday season.
By placing your order now and producing in Asia, you’ll get both higher quality and a better price.

Project start May, w.19
Order deadline May, w.22
Production & shipping 22 weeks incl. PPS 1
Delivery estimate October, w.43 2026

Download Packaging Plan
Packaging Plan as a PDF
Click to download

June

Secure your Valentine’s Packaging

It may sound crazy, but with summer holidays around the corner, now is the time to plan your Valentine’s packaging. By setting the order deadline in June, production can start before July
– ensuring everything arrives on time for your Valentine’s campaigns.

Project start June, w.23
Order deadline June, w.26
Production & shipping 22 weeks incl. PPS 1
Delivery estimate November, w.48 2026

July

Vacation or packing mode

July is a month of two moods: while some enjoy a well-deserved break, others are getting their advent calendars delivered and starting to pack for the holiday season. With products in hand, it’s the perfect time to organize inventory, prepare shipments, and get ahead on seasonal campaigns.

August

1. Gear up for Black Friday

Time to start planning your packaging for Black Friday. With online sales surging during the peak shopping season, having your branded e-commerce bags and cost-effective retail bags ready ensures a seamless high-season.

Project start August, w.33
Order deadline September, w.36
Production & shipping 8 weeks
Delivery estimate October, w.44 2026

2. Final call for Christmas Packaging

August is the last chance to plan your Christmas bags, gift bags and tissue paper while still allowing enough time for delivery before the peak season. With Christmas just around the corner, European production is the right choice.

Project start August, w.33
Order deadline September, w.36
Production & shipping 8 weeks
Delivery estimate October, w.44 2026

September

1. Start planning your Winter Merch

In September it’s time to start planning your winter merch. Everything from ski goggles to hats and sweatshirts, make sure you place your order in time to get your merch before the holiday season.

Project start September, w.36
Order deadline September, w.39
Production & shipping 8 weeks
Delivery estimate November, w.47 2026

2.Brighten the season with Easter Packaging

Easter may be months away, but spring is coming fast – and so are order deadlines. Start now to lock in your designs and get your boxes ready for seasonal promotions with our time plan optimized to avoid February CNY delays.

Project start September, w.36
Order deadline September, w.39
Production & shipping 22 weeks, incl. PPS 1
Delivery estimate February, w.8 2027

October

1. It’s tiiiime..to think Advent Calendars

October is the ideal time to start your advent calendar project for next year. The extended timeline ensures you have time to plan, approve PPS’s, pack, and avoid delays – as well as the opportunity
to add creative touches and magical details that make your calendar truly stand out.

Project start October, w.42
Order deadline December, w.49
Production & shipping 30 weeks, incl. CNY, PPS 1 & 2
Delivery estimate July, w.30 2027

2. Get ready for beach 2027

Fall may just be setting in, but now is the moment to plan for next summer. Placing your order for beach bags and beauty bags ensures production slots are secured before Chinese New Year and your inventory is ready well before summer campaigns and GWPs begin.

Project start October, w.42
Order deadline November, w.45
Production & shipping 19 weeks, incl. CNY, PPS
Delivery estimate March, w.11 2027

November

Winter arrives, peak season begins

Winter is just around the corner, and your winter merch is expected to arrive this month if your order was placed in September. With products landing, it’s time to buckle up for Black Friday and the upcoming holiday season. Get ready to meet increased demand and make the most of the busiest sales period of the year.

December

Wrap up and look ahead

December is the time to close out the year while setting yourself up for success in the next one. Review your packaging, merchandise, and inventory from the past year, and start thinking strategically about upcoming projects and seasonal campaigns.

Reminder on timelines

The timelines in this Packaging Plan are designed to give you extra breathing room, helping you get a clear overview of the year and kick off your projects without stress. They’re general estimates – not a promise that every unique production will arrive on time. Things can happen in print and packaging, especially with handcrafted products, design processes or shipping. To stay on track, it’s best to place your orders early. And don’t worry – your dedicated contact is here to create a custom plan just for you and guide you from start to finish.

Avisera does not own the image rights to all images in the guide.

Download Packaging Plan
Packaging Plan as pdf
Click here to download

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Guides
15 Dec 2025

Trend report: Packaging 2026

Download the Trend Report 2026 here.

Read full article →
Guides
4 Nov 2025

Valentine’s Packaging Guide 2026

Ladda ner vår guide för inspiration & viktiga deadlines.

Read full article →
Sustainability
9 Apr 2025

EUDR and the new traceability requirements

What EUDR means for your business.

Read full article →

Trend report: Packaging 2026

In the past year, packaging design has been characterized by calm, white and pared down expressions – something that is further reinforced by Pantone’s color of 2026 being Cloud Dancer. At the same time, a clear counter-movement is emerging. More and more brands choose to take up more space, show personality and work with color, strong typography and playful details to stand out.

Together, this forms a new design language where the clean and quiet meets the expressive. A balanced expression where creativity, character and sustainability interact with quality, clarity and a clear purpose. In this trend report, you can read more about the year’s trends 2026 in packaging design.

This Year’s Trend Guide

The biggest trends of 2026 are not just about color and form. They are about feeling. As the fashion world moves toward more expressive and personal statements, packaging design follows suit. This year, the paper bag takes center stage, with more character, more playfulness, and greater design value than ever before.

We see several clear directions:

1. Minimalism remains strong

The Pantone color Cloud Dancer sets the tone for 2026 with a soft, airy white that signals calm, clarity, and optimism for the future. The color reflects an ongoing need for simplicity and balance in a complex world and works as a neutral base that elevates both material choices and form. In packaging design, Cloud Dancer is used to create a clean, considered expression while leaving room for contrast through color, typography, and personal details.

2. Personal design beats polished perfection

Consumers are looking for packaging that feels close, relatable, and human. This means:

  • Subtle colors with depth and texture

  • Surprises in shape, print, or details

  • Identity-driven expressions that stand out from the crowd

3. Sustainability meets aesthetics

When sustainability enters the design space, something magical happens. Choosing a paper bag made from a single material does not have to mean “boring”. It can instead be the starting point for truly playful details.

Die-cut handles, tactile surfaces, unexpected silhouettes, and paper handles in accent colors show how smart material choices and strong design go hand in hand. Here, the purity of minimalism meets the energy of maximalism, resulting in more sustainable* printed products (*with fewer different materials) that feel as good as they look.

4. Unique details

2026 is the year when details make all the difference. Long shoulder straps, printed handles, add-ons, pull-out elements, and touchpoints that surprise. Everything is about adding a small twist that makes the bag feel thoughtful and unique.

5. Texture

Tactile surfaces such as heavy paper, embossing, deep patterns, and materials you want to touch elevate even the simplest shapes into something premium. Texture gives packaging and paper bags both depth and a higher fashion appeal.

6. Sporty influences

Sporty details are strongly influenced by fashion: climbing ropes, colored cords, drawstring aesthetics, and technical materials. The athletic trend shows up in both function and expression and fits perfectly with the return of maximalism.

See all the trends in the guide!

Download the guide

Get inspired ahead of this year’s upcoming orders. Click the button to download Avisera’s Trend Report 2026 for packaging and printed materials.

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Download the Trend Report 2026 here
Click to download

We contribute to CommuniTree

As part of our broader sustainability efforts, we have chosen to support CommuniTree – a long-term, third-party-verified project focused on reforestation and sustainable agriculture in Nicaragua.

Part of a wider sustainability commitment

As part of Avisera’s work to develop detailed climate analyses for our products, we also want to make it easier for our customers to support a climate initiative with documented impact.

We contribute to the CommuniTree climate project, which focuses on reforestation and sustainable farming practices in Nicaragua. The project is third-party verified under the Plan Vivo standard and creates both climate benefits and social development for the smallholder families who participate.

What is CommuniTree?

CommuniTree is a climate project in Nicaragua focused on reforestation, agroforestry and land restoration. The project is run by Taking Root (locally BOSNICA) and follows the Plan Vivo standard. According to the project’s public reporting, it has to date:

  • Engaged 4,613 families

  • Planted over 27 million trees

  • Sequestered 4.6 million tonnes of CO₂e

  • Restored 6 out of 6 water sources

  • Paid out over USD 40 million to participating farmers

  • Strengthened women’s entrepreneurship through 801 female farmers

We communicate these figures because they are publicly reported and third-party audited—not to take credit for the results. Our role is to support an existing initiative with documented impact.

A Complementary Climate Initiative

It is important to emphasise that our contribution to CommuniTree does not replace the strategic work of reducing emissions within our own products and processes. On the contrary, we view the project as an added value.

By combining data-driven insight with a verified climate initiative, we aim to make sustainability efforts clearer and more meaningful for the companies that choose to work with us.

When you purchase from us, you indirectly contribute to the continued work of the project through the share of our revenue that goes towards supporting the initiative.

Why climate projects are becoming increasingly important

As sustainability reporting requirements tighten under CSRD/ESRS, companies are expected to demonstrate both how they reduce their emissions and which external climate initiatives they support. This makes it increasingly important to work with verified, long-term projects that create measurable climate and societal benefits.

What does the project mean for you as a customer?

When you purchase from Avisera, you indirectly support the ongoing financing of the project, as we allocate a portion of our revenue to CommuniTree. This means that every order helps support:

  • Reforestation efforts that counteract deforestation in the region

  • Long-term income opportunities for local smallholder farmers

  • Restoration of ecosystems and soil health

  • Increased biodiversity through the planting of native species

It is important to clarify that this does not make our products climate neutral or climate compensated. We do not communicate emissions neutrality or zero impact—our contribution is exactly that: a contribution, not a compensation mechanism.

Source: https://zeromission.se/projects/communitree-carbon-programme-nicaragua/

Easter Packaging Guide 2026

Easter is approaching – and now is the time to create designs, put your ideas together and place an order if you want custom-made Easter boxes for Easter 2026. Get inspiration and read more about important deadlines in Avisera’s packaging guide.

Time to place an order for Easter 2026

Easter is approaching – at least in the packaging world and it’s almost time to place an order for delivery on time! To have time for design, printing and production before the season, we recommend starting projects as soon as possible.

Whether you want egg-shaped boxes, Easter eggs, gift bags or paper bags for PR bids, we help you create unique printed materials and packaging that elevates your concept. With the right packaging design and printed details, you get a uniform and memorable expression that strengthens your brand before Easter.

Plan well in advance

Place your order by mid-December to ensure both delivery and quality.

Click the button to download our deadline guide and get an overview of all the important dates for the season’s productions.

Download Easter Packaging Guide 2026
Klicka här för att ladda ner guiden

Download the guide

Get inspiration and keep track of important ordering points for Easter. Click the button to download Avisera’s Easter Day Packaging guide online and keep track of all the important dates for this season’s productions.

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Tailor-made packaging for all your celebrations
See more boxes

We know promotional boxes

We have a wide range of different promotional boxes with printing and can help you customize everything from themed boxes to creative PR boxes in all possible shapes and sizes. With our wide range of models, materials, options and printing methods, we can create unique packaging concepts tailored to your needs.
SEE MORE PROMO BOXES

Avisera does not own the image rights to all the images in the guide.

Valentine’s Packaging Guide 2026

Valentine’s Day is approaching – and now is the time to place your final orders. Get inspiration and read more about important deadlines in our guide.

Time to place your orders for Valentine’s Day

Valentine’s Day is approaching – and now is the time to place your orders on time! To ensure design, printing and production for the season, we recommend starting your projects as soon as possible.

Whether you need heart-shaped boxes, tissue paper in warm shades, printed ribbons or personalized labels, we will help you create unique gift packaging and branded products that will enhance your campaign. With the right packaging design and printed details, you will get a consistent and memorable expression that strengthens your brand for Valentine’s Day.

Plan well in advance

Place your order by the beginning of November to ensure both delivery and quality.

Click the button to download our deadline guide and get an overview of all the important dates for the season’s productions.

Download Valentine’s Packaging Guide 2026
Click here to download the guide

Download the guide

Get inspiration and stay on top of important ordering points for Valentine’s Day. Click the button to download Avisera’s Valentine’s Day Packaging guide and stay on top of all the important dates for this season’s productions.

READ MORE
Tailor-made packaging for all your celebrations
Se more promotional boxes

We know promotional boxes

We have a wide range of different promotional boxes with printing and can help you customize everything from themed boxes to creative PR boxes in all possible shapes and sizes. With our wide range of models, materials, options and printing methods, we can create unique packaging concepts tailored to your needs.

SEE MORE PROMOTION BOXES

Avisera does not own the image rights to all images in the guide.