About the service
With our service Design & Layout, we create professional compositions from your existing texts, images and logos. With your clear idea and brief as a starting point, we bring your design to life.
Assignment
Effective design with simple means
Client: Hudoteket
Hudoteket, a well-known beauty salon and online shop, wanted to add a touch of magic to their annual advent calendar for Christmas 2024. Using their iconic building facade as a base, they wanted to create a design that reflected the playful theme of “Christmas Candy Land” while staying true to the brand’s identity.
Avisera was tasked with revitalizing the design by incorporating new elements that were both visually appealing and cohesive with the Hudoteket brand. We started the project with consultation to ensure that the client’s vision and theme were properly captured. A playful layout was developed where awnings, candy canes, lollipops, Christmas wreaths and snowflakes interacted to create an imaginative facade. An initial design proposal was presented to the client, and after receiving feedback, the details were adjusted to produce a final digital proof.
Process
As Avisera is also Hudoteket’s production partner, great emphasis was placed on ensuring the right shade of red in the print production, to complement the white text and gold foil of the calendar. By producing pre-production samples (PPS) where two Pantone shades were tested, the customer got a clearer picture of how the colors interacted with the gold foil on the physical product. After careful review, the final color combination was selected and production began.
Result
The goal was to create a visually appealing and thematic Christmas calendar that could convey Hudoteket’s brand and Christmas feeling. Through a structured process and close collaboration, a design was delivered that combined the client’s wishes and creative ideas into a unique and memorable calendar.
