For Christmas 2024, Avisera was commissioned to develop a gift packaging concept for the Norwegian fashion brand Camilla Pihl. The assignment involved developing a sustainable and high-quality concept that reinforces the brand and provides a thoughtful experience throughout the shopping journey.
The brief:
Avisera was asked to develop a sustainable and high-quality gift packaging for the Norwegian clothing brand Camilla Pihl for Christmas 2024. The client had a clear graphic profile, but wanted Avisera’s help to choose the right materials, details and choice of packaging and to visualize this. The concept had to reflect the brand’s aesthetic, create recognition and include smart, efficient packaging solutions. In the long term, this concept could be further developed into a complete solution for both stores and e-commerce.
Image rights: Camilla PihlProposal:
Based on the client’s brief, we developed a cost-conscious proposal for gift packaging – a stylish concept that combines carefully selected materials with a design that reflects Camilla Pihl’s clean and elegant brand identity. Kraft paper was chosen as the main material for its natural and minimalist expression. The design was elevated with details such as blind embossing, soft lines and playful floral patterns to create an exclusive and harmonious feel.
Before ordering and production, Avisera visualized the concept using mockups.
Results:
Through thoughtful material choices and a cohesive design, Avisera created a sustainable and unified packaging that strengthens Camilla Pihl’s brand. The concept offers a thoughtful shopping experience from first impression to finished product, with the potential to be further developed for future needs in both stores and e-commerce.
Image rights: Camilla Pihl