Tobias Olofsson will be the new CEO of Avisera AB, succeeding founder Peter Lundgren, who will hand over the reins on November 1, 2024 after thirty-two years.
Since Avisera acquired Tobias Olofsson’s company Bags & More in 2018, he has been a key player in the company’s development and success as Sales Manager. With his extensive knowledge of the business and close relationship with the company’s customers, Tobias now takes on the role of CEO. Avisera thus gets a new leader with both in-depth experience and a clear vision to drive growth and continued expansion forward.
A legacy of innovation and sustainability
Peter Lundgren founded Avisera in 1992, with the business idea of offering environmentally friendly packing tape solutions. When Mariella Zalbo Lundgren joined in 1999, adding her solid industry experience in retail packaging, the company’s business areas expanded into bags, tape, printed matter and promotional products. Under their joint leadership, Avisera has grown into a leading player in “Sustainable Quality Packaging & Merch” with offices in Stockholm, Gothenburg and Visby.
– It has been a fantastic journey to build and develop Avisera together with Mariella and our dedicated employees,” says Peter Lundgren. “I am proud of what we have achieved and am convinced that Tobias, with his ambition and drive, will take the company forward in accordance with our goals and visions. His understanding of our customers’ needs and leadership skills are exactly what is needed to take Avisera to the next level, Peter Lundgren concludes.
A new future for Avisera
With Tobias Olofsson as CEO, Avisera is well equipped to continue to develop and create new business opportunities. The company will continue its focus on quality and sustainability to meet the growing demands of both customers and the outside world. Tobias Olofsson is looking forward to leading the company into a new era:
– I am honored to lead Avisera and look forward to building on the strong foundation that Peter and Mariella have created. With a focus on expansion and innovation, we will work to strengthen our role as a leading player in sustainable packaging solutions, says Tobias Olofsson.
Avisera currently has a turnover of SEK 100 million and is well positioned for continued growth in a market that demands high-quality packaging solutions.
Peter Lundgren & Mariella Zalbo Lundgren
Tobias Olofsson