About the service
With 360º Design, we manage the entire design process for you. From research and idea development to sketching, editing, illustration, construction, design and proofing. Based on the client’s brief, we create a holistic solution that is creative, strategic and customized to strengthen the client’s brand.
Assignment
Unlimited design of Haupt Lakrits Christmas calendar 2024
Client: Haupt Lakrits
Haupt Lakrits AB, known for their crazy flavor combinations of licorice and their equally crazy graphic identity, enlisted the help of Avisera’s graphic designers to create an updated design for their 2024 Christmas calendar. The goal of the assignment was to create a Christmas calendar that both reinforces Haupt’s brand identity and engages their target audience in an innovative way.
Process
Avisera started the project with a creative meeting with the client. Based on the client’s brief and inspirational images, we formed a clear idea of the feel and style that would characterize the calendar. The process included research, development of an idea and design proposal, and creation of all the graphic elements needed.
Result
Since Avisera was also commissioned to produce the calendars, we were able to develop a design that was optimized from the start based on the printing template, cost efficiency and construction. The result was a creative Christmas calendar in three different parts: sleeve, outer packaging and inner box.
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